This is Nara a Japanese tea brand with the goal of blending traditional and modern Japan into a organic tea for everyone. the Challenge to overcome with developing nara was to create a brand that incorporates japans past and present, this is done through basing my brand on Japanese religion to represent the past and japans present by making the style minimal and my product as organic.
Nara means deer, the sacred animal of japan considered to be the messengers of the gods in japan. The logo for nara is based on the Japanese stone lantern that is very religious in Japan. These were developed through research into japanese nature and what the people of japan hold sacred and that would evolve into the name nara as well as the logo and the two working in tandem to give nara that hint of japans past and future is what makes up the brand nara.
